About: One To World (OTW) was created nearly 40 years ago to engage international students in American life, but has become so much more. It builds life-long understanding and respect among people across the globe. Its flagship program, Global Classroom, engages international students who come to study in NY-area institution as teachers and ambassadors in underserved K-12 classrooms, with curriculum-based learning opportunities focused on cross-cultural themes and global issues. OTW seeks to diversify and strengthen its revenue base through the addition of fee for service programs.
Project: PennPAC will assist OTW in evaluating two potential new revenue streams. One of the opportunities is to provide intercultural workshops to their membership organizations (NY-area colleges and universities) to train their staff in supporting and retaining international students. The other opportunity is to market their flagship program, Global Classroom, as a fee-based program to independent K-12 schools and other interested parties. As part of this evaluation, PennPAC will conduct a market analysis for both opportunities and a go to market strategy.