Project Description
Case Study – Renaissance Youth Center (RYC)
Renaissance Youth Center maximizes the potential of inner-city, at-risk Bronx youth through education, music and sports programs.
The Engagement
Renaissance was PennPAC’s first repeat client. The first project team provided an assessment and recommendations on RYC’s organizational structure and branding. Eighteen months later, the second project team developed messaging points for Renaissance’s various audiences and a full evaluation of the RYC website.
The Outcome
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RYC restructured its administrative staff and was able to increase its program capacity threefold as a result!
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PennPAC convinced RYC to change its name to better reflect the organization.
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RYC changed its messaging in grant applications to distinguish itself from its peers and funding increased substantially as a result.
ImPACt Event
In addition to the work done with RYC management, a one-night ImPACt event was held to work directly with RYC students to better prepare them for college interviews. The night was just magical: “The PennPAC volunteers’ words were life changing to our young people. Not only did our kids find the day rewarding and they learned interviewing skills that can be applied to college and job interviews, but more important they learned how to create a relationship. ” Said one volunteer: “It was a wonderful feeling: one of my kids seemed to have his mind open up right before me! I’m happy to donate my time to such a great cause.”
Client Reflections
“The engagement with PennPAC completely changed the trajectory of our organization.”
“THANK YOU!!! Words can not say how much we appreciate every moment spent with PennPAC.”
